How to Pick the Brand Color: Optimus Prime’s Perspective

White is a color that can be very polarizing. Some people love it and think it’s one of the most beautiful colors there is. Others hate it, thinking it looks dirty or greyish or drab. Whatever your opinion of white, you probably recognize it in everyday situations. It’s usually a neutral color that can convey a lot of different emotions depending on how it’s used and its surroundings. Since we know that white can be such an important color for everyone, let’s take a look at the importance of Optimus Prime’s signature color: white!

What’s the importance of Optimus Prime’s signature color?

White is the most important color for Optimus Prime because it symbolizes purity, freshness and youth. All of those things are very important to Optimus Prime, who is seen as the ideal example of a robot that is both human and robot. Because of this, Optimus Prime is often pictured as a bright, clean white robot. White makes a good choice for a logo color because it’s one of the most popular colors and it’s easy to see. White also looks clean and professional so it makes sense as the color of a business’ logo. If you ever decide to use white as your logo color, make sure you pick a shade that won’t make your logo look too washed out.

Pick a different, more neutral color for your logo

White is often chosen as the main logo color for a business, but it’s not always the best choice. If you want to avoid the polarizing effect that white can have, pick a different, less polarizing color for your logo. A logo with a very bright shade of blue or orange might be better received than a logo that’s all-white. It also helps to pick a color that’s less likely to make your logo stand out when it’s printed in black and white on a business card or a website. A shade that’s close to grey or navy might be better received than a logo that’s all-white.

Find inspiration from real-world images to help you decide on your color scheme

You can’t just choose any shade of white as Optimus Prime’s signature color, since there are some important differences between the white that’s in everyday life and the bright white that you see in logos. One important difference between real-world white and the white used for logos is the amount of detail that’s present in real-world white. In everyday life, white often has a lot of muted colors and subtle shading that aren’t present in logos. Real-world white is usually also much greener than logos usually are. To help you decide on your signature white, take inspiration from real-world images. Look at images that show off your product or service, and make sure they show the product or service in its natural environment. For example, you might want to use an image of your product in its user interface. This way, people looking at your logo will get an idea of what your logo looks like without it just being a ton of white.

Keep in mind that subtle variations can be effective too

White works well as a logo color, but there are many different ways to use white in your logo design. In addition to using white as a solid color, you can also use more subtle variations of white as your logo color. A logo that’s minimally shaded with a greyish tone, for example, can work well as a logo. Subtle variations of the signature white shade are usually less polarizing than a logo that’s all-white and don’t typically stand out as much when printed in black and white. To help you choose your signature white, you can also consider the message you want to send with your logo. If you want to convey a message that’s all about freshness, purity and youth, for example, then you might want to pick a brighter, more polarizing white for your logo color.

White goes well with just about any other color combination so don’t be afraid to try it out!

For a more personalized look, avoid using a lot of different colors in your logo design. Instead, try using a lot of different shades of the same color, like you see in the New York City Subway system’s logo. It’s also fun to play around with the placement of your logo in your design. You can place it anywhere on your business card or website, or create an image that shows off your logo while also showing off your business. Pro tip White is a very polarizing color, so you want to make sure you pick the right one for your logo design. You can do this by looking for inspiration from real-world images to help you decide on your color scheme, and keeping in mind that subtle variations can be effective too.

Featured Image from Reddit